Community Training for Admissions & Ambassador Teams

Bespoke training to help teams build, engage, and convert their applicant communities.

Who is this for?

✔ Admissions & recruitment teams – Looking to strengthen applicant engagement and improve conversion.
✔ Student ambassadors & mentors – Supporting prospective students and influencing their decisions.
✔ Community managers & moderators – Ensuring a safe, welcoming, and high-impact applicant experience.

Canterbury Christ Church University Community Training

What we cover

We offer flexible, tailored training based on your team’s needs. Pick the modules that are most relevant for you:

1. Structuring & Growing Applicant Communities

📍 Problem: “We’ve launched a community, but few students are joining or engaging.”
📍 Solution: Learn how to promote your community, attract applicants, and create an engaging space.

✔ How to increase student sign-ups using ambassadors, email marketing & social media.
✔ The right mix of peer groups – broad vs niche communities for stronger engagement.
✔ Best practices for community engagement – content, discussions & interactive events.

✅ Outcome: Teams know how to build and sustain an active, valuable applicant community.

2. Ambassador Training & Support

📍 Problem: “Our ambassadors don’t know what to post or how to engage applicants.”
📍 Solution: Equip student ambassadors to lead conversations, share insights, and boost engagement.

✔ The ambassador’s role in the conversion funnel – where they have the most impact.
✔ How to guide conversations & answer FAQs to build trust with applicants.
✔ Creating authentic engagement – storytelling, live chats & community-building techniques.
✔ Keeping ambassadors active & motivated – challenges, incentives & role clarity.

✅ Outcome: Ambassadors confidently connect with applicants, making them feel part of the community.

3. Safeguarding & Moderation Best Practices

📍 Problem: “We’re worried about inappropriate content or inactive groups.”
📍 Solution: Learn how to moderate discussions, ensure safety, and manage risk effectively.

✔ Setting clear community guidelines to prevent issues before they arise.
✔ Handling sensitive conversations (e.g., admissions concerns, visas, financial worries).
✔ Crisis management & conflict resolution – what to do if things go wrong.
✔ Balancing moderation vs organic engagement – fostering safe, yet open conversations.

✅ Outcome: Teams feel confident in running a safe, compliant, and welcoming applicant space.

4. Admissions Team Engagement – When & How to Step In

📍 Problem: “We’re not sure how much our team should engage in the community.”
📍 Solution: Get clear guidelines on how to support, not overwhelm the community.

✔ The role of admissions teams vs ambassadors – when to let peer influence take over.
✔ How admissions staff can engage in discussions without it feeling like a sales pitch.
✔ Avoiding common mistakes – over-moderation, corporate messaging & disengagement.
✔ Encouraging cross-team collaboration – involving other university departments where needed.

✅ Outcome: Admissions teams know how to balance engagement to maximize conversion impact.

5. Tracking Success – Measuring Impact on Engagement & Conversion

📍 Problem: “We don’t know if our community is actually influencing student decisions.”
📍 Solution: Learn how to track engagement, measure conversion, and optimize your approach.

✔ Key community success metrics – what to track and why it matters.
✔ How to analyze applicant behavior to spot trends & early warning signs of disengagement.
✔ Proving ROI – linking community activity to real enrollment results.
✔ Using data to improve strategy – making informed changes for long-term success.

✅ Outcome: Teams can track, report, and optimize their community’s impact on student enrollment.

How it works

Discovery Call – We discuss your goals and challenges.
Choose Your Training Modules – Pick what’s most relevant to your team.
Interactive Training & Support – Delivered online over an agreed period of time with support resources.